Book Review: Design for the Real World

Design for the Real World: Human Ecology and Social Change by Victor Papanek (New York: Pantheon Books, 1971. 394 pp) Born in Vienna, Austria in 1923, Victor Papanek immigrated to the United States to study design and architecture. He earned his B.A. at Cooper Union and his M.A. from the Massachusetts Institute of Technology. Papanek taught design at many institutions worldwide and functioned as a strong advocate for socially and ecologically responsible design. The Many Hues of Charity  It’s very easy to become caught in the notion of charity equaling money. We see disasters on television and nothing seems easier than a monetary contribution from the friendly confines of our couch. Some, however, choose to dive deeper. They see a… Read More →

Book Review: The Big Idea

The Big Idea by Robert Jones (Glasgow: HarperCollinsBusiness, 2000. 218 pp) Robert Jones was born in Gloucester in 1957 and studied Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world’s most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna, and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms. The Shifting Foundations of Business Especially in the latter parts of the 20th Century, the relationship between business and customer circled around an economic exchange. Certainly, factors of quality contributed to purchasing patterns, but above all else, the consumer… Read More →