Book Review: The Big Idea

The Big Idea by Robert Jones (Glasgow: HarperCollinsBusiness, 2000. 218 pp) Robert Jones was born in Gloucester in 1957 and studied Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world’s most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna, and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms. The Shifting Foundations of Business Especially in the latter parts of the 20th Century, the relationship between business and customer circled around an economic exchange. Certainly, factors of quality contributed to purchasing patterns, but above all else, the consumer… Read More →

Book Review: The Elements of Content Strategy

The Elements of Content Strategy by Erin Kissane (New York: A Book Apart, 2011. 86 pp) Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She was an editor at A List Apart magazine for nearly ten years, and has also been a freelance book editor and the editorial director of Happy Cog Studios. In 2011, she joined content strategy consultancy Brain Traffic, where she leads content projects and eats cake. Now More than Ever, College Is the Best Time in Life  Have you seen the job statistics lately? More to the point, have you seen the employment rates for recent college graduates? What about liberal arts majors in particular? A study of… Read More →

Book Review: Launch

Launch: How to Quickly Propel Your Business beyond the Competition by Michael A. Stelzner (Hoboken: John Wiley & Sons, 2011. 255 pp) Michael Stelzner is CEO and founder of Social Media Examiner, an influential business blog boasting a monthly readership of over 450,000 people. Michael earned a master’s degree in communications from San Diego State University. In addition to Launch, Stelzner has authored Writing White Papers, a best seller. Michael lives in Southern California. The Emerging Might of Social Media Not yet a decade old, social media has transformed the way we live our lives. From the way we interact with our friends and family to the way information disseminates, social media now operates integrally in our lives. For businesses,… Read More →

Book Review: Distrust That Particular Flavor

Distrust That Particular Flavor by William Gibson (New York: G.P. Putnam’s Sons, 2012. 259pp) Born in 1948, William Gibson is an American-Canadian science fiction writer. His debut Novel, Neuromancer (1984) effectively predicted the internet. He has also written for TIME, Wired, Rolling Stone, and The New York Times. He has been awarded the Hugo, Nebula, Philip K. Dick, Ditmar, Seiun, and Prix Aurora awards. Science Fiction: A Future Truth The future is always something that has amazed me. What’s coming next? How will humanity change for the better? Or for the worse? All these questions find potential answers in the realm of science fiction. Though I’m not a hard-core science fiction fan by any means, I’ve been known to dabble… Read More →