Book Review: The Elements of Content Strategy

The Elements of Content Strategy by Erin Kissane (New York: A Book Apart, 2011. 86 pp) Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She was an editor at A List Apart magazine for nearly ten years, and has also been a freelance book editor and the editorial director of Happy Cog Studios. In 2011, she joined content strategy consultancy Brain Traffic, where she leads content projects and eats cake. Now More than Ever, College Is the Best Time in Life  Have you seen the job statistics lately? More to the point, have you seen the employment rates for recent college graduates? What about liberal arts majors in particular? A study of… Read More →

Book Review: The Fallback Plan

The Fallback Plan: A Novel by Leigh Stein (New York: Melville House, 2012. 219 pp) Leigh Stein is a first-time author. She lives in New York where she works in children’s book publishing and teaches musical theatre. Her upcoming release, Dispatch from the Future is a collection of poems to be released in June 2012. Prolonged Adolescence As a musically-minded individual teaching choir, I’ve always wondered: what is my fallback plan? What would I do if I couldn’t get a job? I’ve luckily never been thrust into that scenario, but many holding an arts degree are. The sad truth is that the arts degree doesn’t do much in the marketplace. Sure, it helps hone one’s craft; it helps someone to… Read More →

Looking for a Job? Consider Writing a Personal Biography

We all want to grab the attention of someone we hope to impress, and we’re tempted to do just about anything to be noticed. Remember Elle Wood’s pink and scented resume in Legally Blonde? She is not alone; officious employees have tried a myriad of attention grabbing techniques over the decades. Photo by Jason Tavares With a new crop of fresh graduates submitting resumes on the open market, Michael Margolis at the 99% suggests in a recent article entitled, “The Resume Is Dead, The Bio is King” that job applicants should reconsider submitting a weighty resume in an effort to impress. Instead, a well-crafted narrative will do a better job of piquing the interest of potential business associates. On the surface, the reason for the shift in… Read More →