Book Review: The Elements of Content Strategy

The Elements of Content Strategy by Erin Kissane (New York: A Book Apart, 2011. 86 pp) Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She was an editor at A List Apart magazine for nearly ten years, and has also been a freelance book editor and the editorial director of Happy Cog Studios. In 2011, she joined content strategy consultancy Brain Traffic, where she leads content projects and eats cake. Now More than Ever, College Is the Best Time in Life  Have you seen the job statistics lately? More to the point, have you seen the employment rates for recent college graduates? What about liberal arts majors in particular? A study of… Read More →

Book Review: Launch

Launch: How to Quickly Propel Your Business beyond the Competition by Michael A. Stelzner (Hoboken: John Wiley & Sons, 2011. 255 pp) Michael Stelzner is CEO and founder of Social Media Examiner, an influential business blog boasting a monthly readership of over 450,000 people. Michael earned a master’s degree in communications from San Diego State University. In addition to Launch, Stelzner has authored Writing White Papers, a best seller. Michael lives in Southern California. The Emerging Might of Social Media Not yet a decade old, social media has transformed the way we live our lives. From the way we interact with our friends and family to the way information disseminates, social media now operates integrally in our lives. For businesses,… Read More →

Book Review: Flickering Pixels

Flickering Pixels: How Technology Shapes Your Faith By Shane Hipps (Grand Rapids: Zondervan, 2009. 208 pp) Before committing to professional vocational ministry, Shane Hipps held a position with Porsche Cars North America working on communications strategy. After a stint in the corporate world, he received a master of divinity from Fuller Theological Seminary. Hipps pastored Trinity Mennonite Church in Phoenix, Arizona, before he became teaching pastor of Mars Hill Grand Rapids in 2010. Little Dots Comprise the Image Merriam-Webster’s Dictionary defines a pixel as any of the small discrete elements that together constitute an image. The pixel is a building block, a portion of the larger whole. Without pixels, no image exists. Similarly, people are the building blocks of culture… Read More →

Thoughts on Women and Literature

A couple weeks ago, I happened upon this article at the Huffington Post. In summary, the author of the article interviewed two popular novelists – Jodi Picoult and Jennifer Weiner­ – about literary fiction and the critically praised novel, Freedom, by Jonathan Franzen. Both Picoult and Weiner criticize publishers and reviewers alike for exalting a novel about a broken family while avoiding similarly-themed novels by female authors. Simply put, when men write about family, their books are considered literary fiction; when women write about family, their books are labeled romance. Looking at my library, it is extremely male dominant. My library coupled with Picoult and Weiner’s revelation makes me particularly troubled. I want to read well-written books no matter the… Read More →